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Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs
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The entrepreneurial mindset is essential for scaling a successful business, according to insights from Silicon Valley leaders and Reid Hoffman, founder of LinkedIn. In this book, Hoffman shares riveting stories and strategies from iconic companies like Apple and Google, as well as innovative startups. Drawing from over 100 interviews, he presents counterintuitive principles that guide readers in finding winning ideas, understanding customer feedback, and balancing profitability with social impact. This insider's guide aims to inspire a reimagined approach to business.
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Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs, Reid Hoffman
- Language
- Released
- 2021
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- Title
- Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs
- Language
- English
- Authors
- Reid Hoffman
- Publisher
- DOUBLEDAY & CO
- Released
- 2021
- Format
- Hardcover
- Pages
- 304
- ISBN13
- 9780593239087
- Category
- Business and Economics
- Description
- The entrepreneurial mindset is essential for scaling a successful business, according to insights from Silicon Valley leaders and Reid Hoffman, founder of LinkedIn. In this book, Hoffman shares riveting stories and strategies from iconic companies like Apple and Google, as well as innovative startups. Drawing from over 100 interviews, he presents counterintuitive principles that guide readers in finding winning ideas, understanding customer feedback, and balancing profitability with social impact. This insider's guide aims to inspire a reimagined approach to business.