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Focused on enhancing corporate account management, this resource provides frameworks for developing strategic and global account programs. It is divided into two parts: the first outlines the strategic account program, while the second emphasizes planning for strategic accounts. This comprehensive approach equips both organizations and individual account managers with the necessary strategies and action plans to effectively manage key accounts.
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Strategic Account Strategy, Noel Capon
- Language
- Released
- 2011
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- (Paperback)
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