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The book highlights the overwhelming number of advertisements people encounter daily, emphasizing that most are ignored. It explores the growing frustration consumers feel towards traditional marketing tactics, such as ads, junk mail, and cold calls. By addressing these challenges, the author aims to provide insights into more effective strategies for engaging customers in a world saturated with promotional content.
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Bookmercial Marketing, Victor Cheng
- Language
- Released
- 2008
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- (Paperback)
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- Title
- Bookmercial Marketing
- Subtitle
- Why Books Replace Brochures in the Credibility Age
- Language
- English
- Authors
- Victor Cheng
- Publisher
- Innovation Press
- Released
- 2008
- Format
- Paperback
- Pages
- 180
- ISBN13
- 9780976462477
- Category
- Business and Economics
- Description
- The book highlights the overwhelming number of advertisements people encounter daily, emphasizing that most are ignored. It explores the growing frustration consumers feel towards traditional marketing tactics, such as ads, junk mail, and cold calls. By addressing these challenges, the author aims to provide insights into more effective strategies for engaging customers in a world saturated with promotional content.