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Exploring the psychology behind why certain ideas and products become popular, this summary delves into the six principles that drive contagiousness: social currency, triggers, emotion, public, practical value, and stories. By examining real-world examples, it highlights how these elements can be leveraged to enhance marketing strategies and influence consumer behavior. Readers will gain insights into making their own ideas more shareable and impactful in a crowded marketplace.
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Summary: Contagious, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Contagious
- Subtitle
- Review and Analysis of Berger's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511041666
- Category
- Business and Economics
- Description
- Exploring the psychology behind why certain ideas and products become popular, this summary delves into the six principles that drive contagiousness: social currency, triggers, emotion, public, practical value, and stories. By examining real-world examples, it highlights how these elements can be leveraged to enhance marketing strategies and influence consumer behavior. Readers will gain insights into making their own ideas more shareable and impactful in a crowded marketplace.