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Corporate Communication, Identity, Image, and Social Responsibility

BMW

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The paper explores key concepts such as Corporate Communication, Corporate Identity, Corporate Image, and Corporate Social Responsibility, specifically tailored for BMW. It provides a theoretical framework that examines how these elements interact and contribute to the brand's overall marketing strategy. This comprehensive analysis is intended for a business economics context, highlighting the importance of effective corporate practices in enhancing brand perception and social responsibility.

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Corporate Communication, Identity, Image, and Social Responsibility, Anonymus

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2010
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