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The paper explores key concepts such as Corporate Communication, Corporate Identity, Corporate Image, and Corporate Social Responsibility, specifically tailored for BMW. It provides a theoretical framework that examines how these elements interact and contribute to the brand's overall marketing strategy. This comprehensive analysis is intended for a business economics context, highlighting the importance of effective corporate practices in enhancing brand perception and social responsibility.
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Corporate Communication, Identity, Image, and Social Responsibility, Anonymus
- Language
- Released
- 2010
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- Title
- Corporate Communication, Identity, Image, and Social Responsibility
- Subtitle
- BMW
- Language
- English
- Authors
- Anonymus
- Publisher
- GRIN Verlag
- Publisher
- 2010
- Format
- Paperback
- ISBN13
- 9783640616367
- Category
- Business and Economics
- Description
- The paper explores key concepts such as Corporate Communication, Corporate Identity, Corporate Image, and Corporate Social Responsibility, specifically tailored for BMW. It provides a theoretical framework that examines how these elements interact and contribute to the brand's overall marketing strategy. This comprehensive analysis is intended for a business economics context, highlighting the importance of effective corporate practices in enhancing brand perception and social responsibility.