Trust

More about the book

The book explores the critical role of trust in fostering entrepreneurship in developing countries, highlighting how the absence of established institutions and customs undermines business ventures. It contrasts the high level of "ambient trust" found in developed nations with the challenges faced by entrepreneurs in less developed regions. Tarun Khanna emphasizes that successful business leaders must proactively create their own networks of trust among employees, partners, and customers to thrive despite systemic mistrust.