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By integrating marketing theory with practical applications in the arts, this book provides a comprehensive guide for students and professionals alike. It explores innovative marketing strategies used by major corporations, adapting these concepts to the unique challenges faced by creative ventures and the fine and performing arts. This approach helps readers understand how to effectively promote artistic endeavors in a competitive landscape.
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Marketing the Arts, Anthony Rhine
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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