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A Guide to Courting and Capturing the Mobile Consu

Authors

80 pages

More about the book

Focusing on the essential strategies for engaging with mobile consumers, this guide by Gary Schwartz outlines actionable steps for companies to adapt to the mobile landscape. Drawing on his expertise as a mobile pioneer, Schwartz emphasizes the importance of understanding consumer behavior and leveraging mobile technology to enhance customer connections and drive business success.

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ISBN
9781476718705
Publisher
Atria Books

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Book variant

2012, paperback

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