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This engaging introductory book demystifies brands by exploring their purpose and function in an enjoyable manner. It combines theoretical concepts with contemporary examples, making the subject accessible and entertaining for readers. Through humor and relatable content, it provides a clear understanding of branding and its significance in today's world.
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Brands and Branding, Stephen Brown
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Brands and Branding
- Language
- English
- Authors
- Stephen Brown
- Publisher
- SAGE Publications Ltd
- Released
- 2016
- Format
- Hardcover
- Pages
- 296
- ISBN13
- 9781473919518
- Category
- Business and Economics
- Description
- This engaging introductory book demystifies brands by exploring their purpose and function in an enjoyable manner. It combines theoretical concepts with contemporary examples, making the subject accessible and entertaining for readers. Through humor and relatable content, it provides a clear understanding of branding and its significance in today's world.