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Effective direct mail hinges on understanding your target audience and crafting compelling messages that resonate with them. This guide offers insights into design, copywriting, and strategic planning to enhance your campaigns. It emphasizes the importance of personalization and tracking results to refine your approach. Additionally, it covers best practices for integrating direct mail with digital marketing efforts, ensuring a cohesive strategy that maximizes engagement and response rates.
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The RESPONSE Agency Guide to Direct Mail, Steve Cuno
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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