The book is currently out of stock
Entering the Swedish market: The Karstadt GmbH case
Authors
Parameters
Categories
More about the book
The paper proposes that Karstadt GmbH, a prominent German over-the-counter retailer, should expand into the Swedish market. It includes a PEST analysis to assess the political, economic, social, and technological factors influencing this decision, alongside a risk assessment to evaluate potential challenges. The work outlines a detailed market entry plan, culminating in a conclusion that synthesizes the findings and recommendations for successful market penetration.
Book purchase
Entering the Swedish market: The Karstadt GmbH case, Sebastian Meyer
- Language
- Released
- 2007
We’ll notify you via email once we track it down.
Payment methods
- Title
- Entering the Swedish market: The Karstadt GmbH case
- Language
- English
- Authors
- Sebastian Meyer
- Publisher
- GRIN Verlag
- Released
- 2007
- Format
- Paperback
- ISBN13
- 9783638770309
- Category
- Business and Economics
- Description
- The paper proposes that Karstadt GmbH, a prominent German over-the-counter retailer, should expand into the Swedish market. It includes a PEST analysis to assess the political, economic, social, and technological factors influencing this decision, alongside a risk assessment to evaluate potential challenges. The work outlines a detailed market entry plan, culminating in a conclusion that synthesizes the findings and recommendations for successful market penetration.