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Market-driven organizations have proven to outperform their competitors, yet many companies struggle to adopt this approach due to internal obstacles. George Day, a leading expert in marketing strategy, offers insights from his extensive experience and previous work to present a practical framework for establishing a market-driven organization. By addressing the challenges posed by internal processes, structures, and incentives, Day provides actionable strategies for firms aiming to enhance customer value and achieve competitive advantage.
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The Market Driven Organization, George S. Day
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Market Driven Organization
- Subtitle
- Understanding, Attracting, and Keeping Valuable Customers
- Language
- English
- Authors
- George S. Day
- Publisher
- Free Press
- Released
- 2007
- Format
- Paperback
- Pages
- 304
- ISBN13
- 9781416584612
- Category
- Business and Economics
- Description
- Market-driven organizations have proven to outperform their competitors, yet many companies struggle to adopt this approach due to internal obstacles. George Day, a leading expert in marketing strategy, offers insights from his extensive experience and previous work to present a practical framework for establishing a market-driven organization. By addressing the challenges posed by internal processes, structures, and incentives, Day provides actionable strategies for firms aiming to enhance customer value and achieve competitive advantage.