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The Market Driven Organization
Understanding, Attracting, and Keeping Valuable Customers
Authors
304 pages
More about the book
Market-driven organizations have proven to outperform their competitors, yet many companies struggle to adopt this approach due to internal obstacles. George Day, a leading expert in marketing strategy, offers insights from his extensive experience and previous work to present a practical framework for establishing a market-driven organization. By addressing the challenges posed by internal processes, structures, and incentives, Day provides actionable strategies for firms aiming to enhance customer value and achieve competitive advantage.
Book variant
2007, paperback
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