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Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

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  • 256 pages
  • 9 hours of reading

More about the book

Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.

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Strategic Management and Online Selling, Susanne Royer

Language
Released
2012
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(Paperback)
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