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Strategic Management and Online Selling
Creating Competitive Advantage with Intangible Web Goods
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Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.
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Strategic Management and Online Selling, Susanne Royer
- Language
- Released
- 2012
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- Title
- Strategic Management and Online Selling
- Subtitle
- Creating Competitive Advantage with Intangible Web Goods
- Language
- English
- Authors
- Susanne Royer
- Publisher
- Taylor & Francis
- Publisher
- 2012
- Format
- Paperback
- Pages
- 256
- ISBN13
- 9780415652001
- Category
- Business and Economics
- Description
- Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.