Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
Authors
240 pages
More about the book
Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.
Publication
2020, paperback
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- Good€8.13
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Book purchase
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- In stock
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- €8.13