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Principles of Microeconomics
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The book adopts a less-is-more approach to teaching economics, focusing on a concise set of core principles and applying them to real-world scenarios, like ATM use and airline ticket purchases. Written by Bob Frank and Ben Bernanke, it encourages students to become "economic naturalists," using basic principles to understand their surroundings. The fifth edition includes updated examples relevant to recent economic events, such as the 2008 financial crisis, and is complemented by McGraw-Hill's Connect Economics platform for enhanced learning and assessment.
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Principles of Microeconomics, Robert Frank, Ben Bernanke
- Language
- Released
- 2012
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- Title
- Principles of Microeconomics
- Language
- English
- Authors
- Robert Frank, Ben Bernanke
- Publisher
- McGraw Hill LLC
- Released
- 2012
- Format
- Paperback
- Pages
- 464
- ISBN13
- 9780077318512
- Category
- Business and Economics
- Description
- The book adopts a less-is-more approach to teaching economics, focusing on a concise set of core principles and applying them to real-world scenarios, like ATM use and airline ticket purchases. Written by Bob Frank and Ben Bernanke, it encourages students to become "economic naturalists," using basic principles to understand their surroundings. The fifth edition includes updated examples relevant to recent economic events, such as the 2008 financial crisis, and is complemented by McGraw-Hill's Connect Economics platform for enhanced learning and assessment.