Summary: Bag the Elephant

Focusing on the strategies for acquiring and retaining large clients, this summary distills key insights from Steve Kaplan's work. It emphasizes the importance of understanding customer needs, building strong relationships, and implementing effective sales techniques. The guide offers practical advice on navigating complex sales processes and highlights the significance of persistence and adaptability in securing major accounts. Ideal for sales professionals and business leaders, it provides actionable steps to enhance customer engagement and drive long-term success.