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The Message Matters

The Economy and Presidential Campaigns

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3.8(30)Add rating

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  • 232 pages
  • 9 hours of reading

More about the book

The book offers a fresh perspective on presidential campaigns by integrating creative theorizing with thorough historical analysis. It highlights the crucial role of campaign strategists and emphasizes how various political contexts influence their strategies and likelihood of success. This insightful exploration aims to reshape the understanding of political scientists regarding the dynamics of electoral campaigns.

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The Message Matters, Lynn Vavreck

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Released
2009
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(Paperback)
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3.8
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30 Ratings

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