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Summary: Trade-Off

Review and Analysis of Maney's Book

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Exploring the dynamics of success, this summary delves into the factors that determine why certain ideas, products, or trends gain popularity while others fade away. Kevin Maney examines the concept of trade-offs, highlighting how choices impact market reception and consumer behavior. By analyzing various case studies and real-world examples, the summary provides insights into the underlying principles that drive the success of certain innovations and the lessons that can be drawn for future endeavors.

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ISBN
9782511044193

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Book variant

2016, paperback

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