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Focusing on the interplay between creativity and innovation management, this guide explores the significance of creativity and offers practical strategies for fostering it in individuals and teams. By blending theoretical insights with applied methods, it provides a comprehensive understanding of how to cultivate creative potential in various contexts, making it a valuable resource for those looking to enhance their innovative capabilities.
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Creativity for Innovation Management, John Bessant, Ina Goller
- Language
- Released
- 2017
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- (Paperback)
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