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Auto Brand

Building Successful Car Brands for the Future

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  • 266 pages
  • 10 hours of reading

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Exploring the evolving landscape of consumer behavior, this book provides exclusive insights into branding and marketing strategies within the car industry. It emphasizes the importance of adapting to new trends to enhance profitability, offering valuable guidance for industry professionals seeking to navigate the complexities of modern consumer expectations.

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Auto Brand, Anders Parment

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Released
2014
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(Paperback)
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