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Auto Brand
Building Successful Car Brands for the Future
Authors
266 pages
More about the book
Exploring the evolving landscape of consumer behavior, this book provides exclusive insights into branding and marketing strategies within the car industry. It emphasizes the importance of adapting to new trends to enhance profitability, offering valuable guidance for industry professionals seeking to navigate the complexities of modern consumer expectations.
Book variant
2014, paperback
Book purchase
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