We have over a million books in stock

Bookbot
The book is currently out of stock

Auto Brand

Building Successful Car Brands for the Future

Authors

266 pages

More about the book

Exploring the evolving landscape of consumer behavior, this book provides exclusive insights into branding and marketing strategies within the car industry. It emphasizes the importance of adapting to new trends to enhance profitability, offering valuable guidance for industry professionals seeking to navigate the complexities of modern consumer expectations.

Parameters

ISBN
9780749469290
Publisher
Kogan Page

Categories

Book variant

2014, paperback

Book purchase

We’ll notify you via email once we track it down.