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Destination image and its effects on tourism marketing and branding
A case study about the Austrian National Tourist Office - with a special focus on the market Sweden
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Focusing on the significance of destination image in tourism, this work explores how perceptions influence travel decisions, often outweighing the actual experience. It examines the interconnectedness of destination image, marketing, and branding, emphasizing the role of tourism marketers in shaping and communicating a strong brand. The study aims to assess how Destination Marketing Organizations (DMOs) can create standardized yet culturally tailored marketing strategies to effectively influence potential tourists' choices.
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Destination image and its effects on tourism marketing and branding, Katharina Sonnleitner
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Destination image and its effects on tourism marketing and branding
- Subtitle
- A case study about the Austrian National Tourist Office - with a special focus on the market Sweden
- Language
- English
- Authors
- Katharina Sonnleitner
- Publisher
- LAP LAMBERT Academic Publishing
- Released
- 2011
- Format
- Paperback
- Pages
- 136
- ISBN13
- 9783845417264
- Category
- Business and Economics
- Description
- Focusing on the significance of destination image in tourism, this work explores how perceptions influence travel decisions, often outweighing the actual experience. It examines the interconnectedness of destination image, marketing, and branding, emphasizing the role of tourism marketers in shaping and communicating a strong brand. The study aims to assess how Destination Marketing Organizations (DMOs) can create standardized yet culturally tailored marketing strategies to effectively influence potential tourists' choices.