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This book explores the role of social comparisons in cooperative R&D ventures, examining how communication between partners can both facilitate and hinder innovation. The authors draw on case studies from a range of industries to analyze the impact of social comparisons on partnership dynamics and overall success.
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Social Comparisons and Cooperative R&D Ventures: The Double-edged Sword of Communication, Maureen P. Lojo, Christopher L. Tucci
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- Released
- 2023
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- (Paperback)
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