Modern Philanthropy: A Study of Efficient Appealing and Giving

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This insightful book examines the strategies and techniques of modern philanthropy, with a focus on how organizations can maximize their impact and effectively appeal to donors. William Harvey Allen draws on his extensive experience in the nonprofit sector to provide practical advice on fundraising, marketing, and strategic planning. He also explores broader ethical and philosophical questions related to charitable giving. This book is essential reading for anyone interested in making a difference through philanthropy.