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This book provides advice and strategies for bank advertising campaigns, written by advertising expert Theodore Douglas MacGregor. MacGregor covers topics such as print ads, radio and television commercials, direct mail campaigns, and public relations strategies, with a focus on creating effective and memorable messages.
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Bank Advertising Plans: A Book of Practical Suggestions, Theodore Douglas Macgregor
- Language
- Released
- 2023
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- (Paperback)
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