The book is currently out of stock
Parameters
More about the book
In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research, Simon provides practical advice for using the "marketing multiplier" to maximize returns on marketing investments.
Book purchase
Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules, Hermann Simon
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.