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Basic marketing. A global-managerial approach, E. Jerome Edmund Jerome McCarthy, William D. Perreault
- Language
- Released
- 1993
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- Title
- Basic marketing. A global-managerial approach
- Language
- English
- Authors
- E. Jerome Edmund Jerome McCarthy, William D. Perreault
- Publisher
- Irwin
- Released
- 1993
- ISBN10
- 025610509X
- ISBN13
- 9780256105094
- Category
- Marketing and PR, Book sale