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¥ Tips on major advertising pitfalls. ¥ How to judge advertising creative. ¥ Do you really need an agency? ¥ How branding works and why. ¥ How mega-agencies stifle ideas.
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The Wasted Half, John F. Davis
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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