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The Influence of Advertising's Affective Qualities on Consumer Response
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The Influence of Advertising's Affective Qualities on Consumer Response, Alvin J. Silk, Terry G. Vavra
- Language
- Released
- 2022
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- Title
- The Influence of Advertising's Affective Qualities on Consumer Response
- Language
- English
- Authors
- Alvin J. Silk, Terry G. Vavra
- Publisher
- Creative Media Partners, LLC
- Released
- 2022
- Format
- Paperback
- Pages
- 100
- ISBN13
- 9781018600628
- Category
- History, Business and Economics