Shenson on Consulting

More about the book

Based on Howard Shenson's wide-ranging expertise, it gives you a real-life, no-holds-barred account of what it's really like to go out on your own and fight to survive—and succeed—in the consulting business. Covers every phase of consulting, from establishing the business and sales and marketing to proposals and presentations, financial issues and client relations. Shenson covers the latest trends in the industry as tracked by his well-known newsletter Professional Consultant and Seminar Business Report and his many contacts in the business.