The Corporate Culture Survival Guide

More about the book

Most corporations at one time or another must take a hard look inward to discover what needs to change to keep up with the competitive business environment. Although most understand how they need to be different -- for example, by encouraging creativity over regiment or by shifting from casual to formal -- their changeover attempts, often fail because they try to impose new systems and rules onto entrenched and seemingly successful modus operandi.The Corporate Culture Survival Guide shows readers how to institute real change by outlining the elements of corporate culture and laying down in plain terms how corporations can assess their own atmosphere to determine if they have the "right" culture for their product and organization. This essential book is framed around the questions managers most often ask: "What is corporate culture?" "How can I assess it?" and "How can I change it?" Case studies culled from real organizations show what successful change looks like and how to dismantle a dysfunctional corporate culture.