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Global Paradox

The Bigger the World Economy, the More Powerful Its Smallest Players

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In two previous best-sellers, John Naisbitt identified major global trends over the last fifteen years, including economic globalization, technological innovation, and cultural resurgence. Now, he introduces a transformative concept: a Global Paradox where larger systems yield smaller, more powerful units. Countries and corporations are breaking down into essential, smaller components. Multinational firms are either adapting dramatically or failing, while empires are dissolving in favor of looser economic alliances. Nationalist movements in regions like Quebec and Scotland are gaining unprecedented strength. Naisbitt posits that explosive advancements in telecommunications drive this paradox, fostering a vast global economy while empowering its individual parts. Tourism, the fastest-growing industry, embodies this shift, creating infrastructures that uplift Third World economies and enhancing our interest in diverse cultures. This tribalism, paradoxically, emerges as we become more globalized, potentially leading to the formation of new countries and empowered tribal groups. China serves as a test case, with its shift from central planning to individual entrepreneurship positioning it to become a leading economy. Naisbitt's insights provide a glimpse into the future, highlighting potential winners and losers in the global market and the evolving rules of political and business conduct worldwide. His work offers a profound unde

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Global Paradox, John Naisbitt

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1994
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