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Soul of the New Consumer

Authenticity. What We Buy and Why in the New Economy

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Parameters

  • 228 pages
  • 8 hours of reading

More about the book

New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.

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Soul of the New Consumer, David Kellogg Lewis, Darren Bridger

Language
Released
2001
product-detail.submit-box.info.binding
(Paperback),
Book condition
Good
Price
€1.99

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3.6
Very Good
7 Ratings

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