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The creator of such brands as POM Wonderful, FIJI Water, and the Franklin Mint divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
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Rubies in the Orchard, Lynda Resnick, William Francis Wilkinson
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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