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People Don't Buy what You Sell

They Buy what You Stand for

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  • 180 pages
  • 7 hours

More about the book

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

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People Don't Buy what You Sell, Max Brand

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Released
2005
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