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Marketing Strategy and Competitive Positioning

Parameters

  • 592 pages
  • 21 hours of reading

More about the book

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised

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Marketing Strategy and Competitive Positioning, Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy

  • Major tear
Language
Released
2012
product-detail.submit-box.info.binding
(Paperback),
Book condition
Damaged
Price
€1.88

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