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The Macintosh Way

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  • 228 pages
  • 8 hours of reading

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The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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The Macintosh Way, Guy Kawasaki

Language
Released
1990
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(Paperback)
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