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More about the book
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
Book purchase
International Marketing Strategy, Isobel Doole, Robin Lowe
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €2.79
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