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International Marketing Strategy

Analysis, Development and Implementation

Parameters

Pages
488 pages
Reading time
18 hours

More about the book

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Book purchase

International Marketing Strategy, Isobel Doole, Robin Lowe

Language
Released
2001
product-detail.submit-box.info.binding
(Paperback),
Book condition
Good
Price
€2.79

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