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Contemporary Issues in Marketing and Consumer Behaviour

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Pages
233 pages
Reading time
9 hours

More about the book

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.

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Contemporary Issues in Marketing and Consumer Behaviour, Elizabeth Parsons, Pauline Maclaran

  • Significant bending
Language
Released
2009
product-detail.submit-box.info.binding
(Paperback),
Book condition
Damaged
Price
€2.40

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