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More about the book
Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
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Contemporary Issues in Marketing and Consumer Behaviour, Elizabeth Parsons, Pauline Maclaran
- Significant bending
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €2.13
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