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The authors present a clear, systematic approach to marketing planning. They outline the main features of the key techniques & strategies, & present a guide to the ways to determine market objectives & develop a plan for their implementation.
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Marketing Planning Workbook, Sally Dibb, Lyndon Simkin, John Bradley
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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