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Harry Potter

The Story of a Global Business Phenomenon

Parameters

  • 213 pages
  • 8 hours of reading

More about the book

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

Book purchase

Harry Potter, Susan M. Gunelius

  • Inscriptions / underlining
  • Missing dustjacket
Language
Released
2008
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Damaged
Price
€2.55

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