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More about the book
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Book purchase
Marketing, Joel R. Evans, Barry Berman
- Language
- Released
- 1985
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €8.22
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