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Originally presented as the author's thesis (doctoral--Universit'at-Gesamthochschule Paderborn) under the Die Validit'at von Pretestverfahren der Marktforschung unter besonderer Ber'ucksichtigung der Tachistoskopie.
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Pretests in der Marktforschung, Hans-Peter Hossinger
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- 1982
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