The book is currently out of stock
Parameters
- 648 pages
- 23 hours of reading
More about the book
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Book purchase
Services Marketing, Jochen Wirtz, Christopher H. Lovelock
- Language
- Released
- 2006
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Services Marketing
- Subtitle
- People, Technology, Strategy
- Language
- English
- Authors
- Jochen Wirtz, Christopher H. Lovelock
- Publisher
- Not Avail
- Released
- 2006
- Pages
- 648
- ISBN10
- 0132056763
- ISBN13
- 9780132056762
- Series
- Tags
- Business
- Description
- This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.