This book argues that a business culture based on embedded socio-cultural norms was an important element in the success of the British-Atlantic economy 1750-1815.
Eighteenth-Century Worlds Series
Embark on a journey through the tumultuous 18th century, an era defined by Enlightenment ideals, social upheaval, and the dawn of revolution. This series delves into the lives of individuals across the social spectrum, from glittering aristocracy to common folk, examining how their choices shaped the modern world. Each volume offers a rich exploration of the political machinations, burgeoning arts, and philosophical currents that characterized this pivotal period. It's an immersive dive into a history that continues to resonate.
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"This book is concerned with the eighteenth-century typographer, printer, industrialist and Enlightenment figure, John Baskerville (1707-75). Baskerville was a Birmingham inventor, entrepreneur and artist with a worldwide reputation who made eighteenth-century Birmingham a city without typographic equal, by changing the course of type design. Baskerville not only designed one of the world's most historically important typefaces, he also experimented with casting and setting type, improved the construction of the printing press, developed a new kind of paper and refined the quality of printing inks. His typographic experiments put him ahead of his time, had an international impact and did much to enhance the printing and publishing industries of his day. Yet despite his importance, fame and influence many aspects of Baskerville's work and life remain unexplored and his contribution to the arts, industry, culture and society of the Enlightenment are largely unrecognized."-- Provided by publisher