Carl Schramm Book order

From the man described by The Economist as 'The Evangelist of Entrepreneurship' comes the essential guide to starting a business. Forget everything you thought you knew about starting up - this is the killer guide to going it alone from the co-founder of Global Entrepreneurship Week and StartUp America.

Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.