Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Sut Jhally Books
Sut Jhally is a leading global scholar examining the role of advertising and popular culture in social control and identity construction. Through his numerous publications and award-winning films, he dissects how media shapes our perceptions of gender, sexuality, race, commercialism, violence, and politics. Jhally's work delves deeply into the mechanisms by which commercial forces and media narratives mold our beliefs and values. His analysis offers a penetrating look at the complex interplay between media, culture, and power in contemporary society.



Canada and Climate Change
- 168 pages
- 6 hours of reading
Canada has committed to producing net-zero greenhouse gas emissions by 2050. Canadian citizens need to understand why our most distinguished climate scientists and our senior political leaders think that we must meet this target. Canada and Climate Change explains the importance of policies that will ensure we meet the net-zero emissions target.
Enlightened Racism
The Cosby Show, Audiences, And The Myth Of The American Dream
- 170 pages
- 6 hours of reading
The book critically examines the impact of seemingly progressive media, such as The Cosby Show, on racial stereotyping in the United States. It argues that these programs, despite their good intentions, inadvertently contribute to the reinforcement of subtle forms of racism, challenging the prevailing beliefs about their positive influence. Through this analysis, it calls into question the effectiveness of mainstream narratives in addressing racial issues.