Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Sut Jhally Book order (chronological)
Sut Jhally is a leading global scholar examining the role of advertising and popular culture in social control and identity construction. Through his numerous publications and award-winning films, he dissects how media shapes our perceptions of gender, sexuality, race, commercialism, violence, and politics. Jhally's work delves deeply into the mechanisms by which commercial forces and media narratives mold our beliefs and values. His analysis offers a penetrating look at the complex interplay between media, culture, and power in contemporary society.
Cultural Politics in Contemporary America
- 388 pages
- 14 hours of reading
The Hollywood Presidency of Ronald Reagan was founded on the skills of the 'Great Communicator'; Bruce Springsteen's 'Born in the USA' is used by the Chrysler Corporation to assure us that the 'pride is back'; feminists and right-wing militants converge to oppose pornography; racial tensions increased when the Cosby show tops the ratings. This book is a radical attempt to lay out the complex ways in which the American media and American culture are powerfully interlocked.