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Christina Kuttnig

    Customer Life Cycle Costing als Instrument des Kosten- und Erlösmanagement
    Kundencontrolling im wertbasierten Management. Möglichkeiten und Grenzen für das Controlling langfristiger Kundenbeziehungen.
    Sportsponsoring
    International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile
    Negotiation as corporate skill
    Marketing on the Internet - the food and beverarges industry
    • 2015

      Focusing on the linguistic analysis of international online marketing strategies, this study examines a mobile communications provider that has recently expanded globally. It explores how language is utilized in marketing communications to effectively engage diverse audiences and adapt to different cultural contexts. The research highlights the interplay between language and marketing tactics in the global marketplace, offering insights into effective communication practices in the mobile industry.

      International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile
    • 2009

      The seminar paper explores the intersection of offline and online marketing, emphasizing the importance of networking and strategic alliances in modern business practices. It delves into how these elements can enhance professional selling strategies, providing insights applicable to both traditional and digital marketing realms. This academic work, graded A, reflects a thorough analysis relevant to contemporary business economics.

      Negotiation as corporate skill
    • 2008

      The seminar paper explores the challenges companies face in adapting to the Internet as a new marketing medium. It emphasizes the impact of online marketing on public image, advertising, distribution, and marketing research, highlighting how businesses can meet various marketing objectives in the digital landscape. The work, graded A at the University of West Florida, provides insights into integrated marketing communication principles and the evolving strategies necessary for success in both offline and online marketing.

      Marketing on the Internet - the food and beverarges industry