Focusing on practical implementation, this updated 4th edition serves as a comprehensive guide to key digital marketing aspects. It builds on previous editions to equip students with the necessary skills for an active role in the field, emphasizing a step-by-step approach to mastering digital strategies and tools.
This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
Marketing Panacea or the Emperor's New Digital Clothes?
The narrative parallels the classic tale with a modern critique of social media marketing. Two weavers deceive an emperor into believing in an invisible suit, paralleling business leaders who overlook the ineffectiveness of their social media strategies. While some organizations thrive through social media, most are left with hollow content that fails to engage customers. The story highlights the importance of genuine marketing efforts amid a landscape filled with superficiality, suggesting that effective strategies can still emerge to rescue those caught in the digital charade.
Focusing on a practical approach to social media marketing, this textbook provides a step-by-step guide tailored for students. It combines academic foundations with a hands-on methodology, making it ideal for shorter courses or supplementary reading. The book complements its sister text, Digital Marketing: a Practical Approach, ensuring a comprehensive understanding of the subject.
In today's fast-paced digital landscape, first impressions hold immense significance, shaping perceptions instantly. The book explores the impact of initial encounters, particularly online, highlighting their critical role in communication and relationships. It delves into how these fleeting moments can influence opinions and decisions, making it essential to understand and navigate this new reality effectively.
To those who enjoy both walking and visiting country pubs the book will have strong appeal. The 20 circular walks vary in length from 3 to 5 miles and each route is described in detail with its own accompanying sketch map. The pubs have been selected for their good food and the routes give the walker the opportunity to experience some of the truly glorious countryside in Buckinghamshire, Hertfordshire and Oxfordshire
"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover