Alvin J. Silk Book order

Culturally significant, this work has been preserved in its original form, showcasing the authentic copyright references and library stamps from esteemed global libraries. It serves as a vital part of the knowledge base of civilization, offering readers a glimpse into the historical context and importance of the material. The reproduction aims to maintain fidelity to the original artifact, ensuring that the essence and integrity of the work are preserved for contemporary audiences.

Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company’s strategic direction. Successful marketing requires a deep knowledge of customers, competitors, and collaborators―and great skill in serving customers profitably. The book provides the foundation for developing those skills and insights. It’s organized according to the design of the first-year marketing course in Harvard Business School’s MBA program. Each chapter was written by HBS faculty and used by MBA students to analyze marketing opportunities and develop and execute successful marketing strategies. Areas covered